A preliminary assessment of different trust formation models : The effect of third party endorsements on online shopping

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

17 Scopus Citations
View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003
PublisherInstitute of Electrical and Electronics Engineers Inc.
ISBN (Print)0769518745, 9780769518749
StatePublished - 2003

Conference

Title36th Annual Hawaii International Conference on System Sciences, HICSS 2003
PlaceUnited States
CityBig Island
Period6 - 9 January 2003

Abstract

This study investigates two trust building models - Mayer's factor-based model, and McKnight's process-based model of trust formation. It critically outlines the two different models of trust formation and adapts them for application in an online environment. Through a series of case studies we undertake a preliminary assessment of which model fits better to online shopper behaviors. We use the cases and interviews of online shoppers to understand how trust is formed in new online shopping experiences, and develop preliminary insights into the effectiveness of third party endorsements for trust building. We focus on comparative impact of satisfied customers' individual endorsements and portal affiliation. The findings of interviews raise our understanding of online trust formation and online consumer buying intentions. Also, this study raises a number of hypotheses, and suggests how Internet firms should utilize different endorsement strategies.

Research Area(s)

  • Online shopping, Trust-building strategies

Citation Format(s)

A preliminary assessment of different trust formation models : The effect of third party endorsements on online shopping. / Shek, S. P W; Sia, Choon-Ling; Lim, K. H.

Proceedings of the 36th Annual Hawaii International Conference on System Sciences, HICSS 2003. Institute of Electrical and Electronics Engineers Inc., 2003. 1174443.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review