Mobile Initiative and Firm Equity Value : An Event Study

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

View graph of relations

Detail(s)

Original languageEnglish
Title of host publicationICIS 2017: Transforming Society with Digital Innovation
PublisherAssociation for Information Systems
ISBN (print)9780996683159
Publication statusPublished - 2018
Externally publishedYes

Publication series

NameICIS 2017: Transforming Society with Digital Innovation

Conference

Title38th International Conference on Information Systems: Transforming Society with Digital Innovation, ICIS 2017
PlaceKorea, Republic of
CitySeoul
Period10 - 13 December 2017

Abstract

Mobile application market shows an unprecedented prospect. This research employs the event study methodology to examine the short-term effect of mobile initiative on firm value in the period of 2008 to 2016. Our findings show that overall the stock market reacts negatively to the launch of mobile apps by public firms. In addition, we find that the negative market reaction mainly comes from mobile initiative by late followers in the mobile market and small firms. This research is the first study to empirically test the value relevance of IT investment in the form of mobile app development and provides important managerial implications for companies that plan to enter the mobile app market.

Research Area(s)

  • Business strategy, Event study, Firm equity value, Mobile app

Bibliographic Note

Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to lbscholars@cityu.edu.hk.

Citation Format(s)

Mobile Initiative and Firm Equity Value: An Event Study. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.
ICIS 2017: Transforming Society with Digital Innovation. Association for Information Systems, 2018. (ICIS 2017: Transforming Society with Digital Innovation).

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review