Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
StatePublished - 16 Jun 2016

Conference

TitleISMS Marketing Science Conference
PlaceChina
Period16 - 18 June 2016

Citation Format(s)

Optimal Promotional Mix and Pricing Strategy with Risk Averse Buyers. / CHIANG, Wei Yu; Wang, Ruibing.

2016. Paper presented at ISMS Marketing Science Conference, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review