Cognitive neuroscience in information systems research

Yeli Zhao; Keng Siau

doi:10.4018/JDM.2016010103

Cognitive neuroscience in information systems research

Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review

Overview

10 Scopus Citations

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Author(s)

Yeli Zhao
Keng Siau

Detail(s)

Original language	English
Pages (from-to)	58-73
Journal / Publication	Journal of Database Management
Volume	27
Issue number	1
Publication status	Published - 1 Jan 2016
Externally published	Yes

Link(s)

DOI	DOI https://doi.org/10.4018/JDM.2016010103 Final Published version
	Check@CityULib
Link to Scopus	https://www.scopus.com/record/display.uri?eid=2-s2.0-84980025188&origin=recordpage
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(7a26ea68-b750-44b8-b305-5b92628da525).html

Abstract

This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking. In addition, this paper provides an overview of brain areas that response to various mental processes, and discusses the localization and functionality of each brain area. Because of the popularity of eye- Tracking research in information systems, measurements and metrics related and derived from eye- Tracking technique (e.g., fixation, saccades and scanpath) are described and discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research directions are also discussed.

Research Area(s)

Cognition, EEG, Eye tracking, FMRI, Neuro information systems, Neurophysiological tools, Neuroscience

Bibliographic Note

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