Cognitive neuroscience in information systems research

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review

9 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Pages (from-to)58-73
Journal / PublicationJournal of Database Management
Volume27
Issue number1
Publication statusPublished - 1 Jan 2016
Externally publishedYes

Abstract

This paper reviews cognitive neuroscience and several neurophysiological tools (e.g., fMRI, PET, EEG, MEG, and eye tracking). The strengths and weaknesses of such tools for information systems research are presented. The paper provides examples of existing cognitive neuroscience studies in varies areas, such as neuroeconomics, neuromarketing, and eye tracking. In addition, this paper provides an overview of brain areas that response to various mental processes, and discusses the localization and functionality of each brain area. Because of the popularity of eye- Tracking research in information systems, measurements and metrics related and derived from eye- Tracking technique (e.g., fixation, saccades and scanpath) are described and discussed in this paper. Opportunities for applying cognitive neuroscience techniques to IS research as well as future research directions are also discussed.

Research Area(s)

  • Cognition, EEG, Eye tracking, FMRI, Neuro information systems, Neurophysiological tools, Neuroscience

Bibliographic Note

Publication details (e.g. title, author(s), publication statuses and dates) are captured on an “AS IS” and “AS AVAILABLE” basis at the time of record harvesting from the data source. Suggestions for further amendments or supplementary information can be sent to [email protected].

Citation Format(s)

Cognitive neuroscience in information systems research. / Zhao, Yeli; Siau, Keng.
In: Journal of Database Management, Vol. 27, No. 1, 01.01.2016, p. 58-73.

Research output: Journal Publications and ReviewsRGC 21 - Publication in refereed journalpeer-review