Effect of Timing and Source of Online Product Recommendations : An Eye-Tracking Study
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | HCI in Business, Government and Organizations |
| Subtitle of host publication | 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings |
| Editors | Fiona Fui-Hoon Nah, Chuan-Hoo Tan |
| Place of Publication | Cham |
| Publisher | Springer |
| Pages | 95-104 |
| Volume | Part II |
| ISBN (Electronic) | 9783319584843 |
| ISBN (Print) | 9783319584836 |
| Publication status | Published - 2017 |
Publication series
| Name | Lecture Notes in Computer Science |
|---|---|
| Volume | 10294 |
| ISSN (Print) | 0302-9743 |
| ISSN (Electronic) | 1611-3349 |
Conference
| Title | 4th International Conference on HCI in Business, Government and Organizations (HCIBGO 2017), Held as Part of HCI International 2017 |
|---|---|
| Place | Canada |
| City | Vancouver |
| Period | 9 - 14 July 2017 |
Link(s)
Abstract
Online retail business has become an emerging market for almost all business owners. Online recommender systems provide better service to consumers during their decision making processes. In this study, a controlled lab experiment was conducted to assess the effect of recommendation timing (early, mid, and late) and recommendation source (expert reviews vs. consumer reviews) on online consumers’ interest and attention. Eye-tracking data was extracted from the experiment and analyzed. The results suggest that consumers show more interest in recommendation based on consumer reviews than expert reviews. Earlier recommendations do not receive greater attention than later recommendations.
Research Area(s)
- Eye tracking, Online product recommendation, Recommendation source, Recommendation timing
Citation Format(s)
Effect of Timing and Source of Online Product Recommendations : An Eye-Tracking Study. / Shi, Yani; Zeng, Qing; Nah, Fiona Fui-Hoon et al.
HCI in Business, Government and Organizations : 4th International Conference, HCIBGO 2017, Held as Part of HCI International 2017, Vancouver, BC, Canada, July 9-14, 2017, Proceedings. ed. / Fiona Fui-Hoon Nah; Chuan-Hoo Tan. Vol. Part II Cham : Springer, 2017. p. 95-104 (Lecture Notes in Computer Science; Vol. 10294).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
