Are Social Dominance-Based Faultlines Harmful in Crowdsourcing Tournaments?

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publicationAcademy of Management Proceedings
EditorsGuclu Atinc
PublisherAcademy of Management
Volume2018
ISBN (Electronic)2151-6561
ISBN (Print)0065-0668
Publication statusPublished - Aug 2018

Conference

Title78th Annual Meeting of the Academy of Management (AOM 2018)
PlaceUnited States
CityChicago
Period10 - 14 August 2018

Abstract

Firms organize tournaments in crowdsourcing platforms to outsource complex tasks to external contributors. Members of a crowdsourcing platform may form temporarily self-organized virtual teams to participate in a crowdsourcing tournament. Social dominance-based faultlines widely exist in these virtual teams. These faultlines result from the alignment of team member’s social dominance related attributes (e.g., rank and tier) in the crowdsourcing platform and may spilt group into subgroups. Although inter-subgroup bias may disrupt team communication and collaboration, distinct knowledge and perspective from different subgroups are potential resource to group brainstorming and team coordination. Drawing on the Categorization- Elaboration Model (CEM), this study investigates the contingent effects of team intellectual capital and team feedback seeking tendency on the relationship between social dominance-based faultlines and team performance in the context of crowdsourcing tournament. We collected real objective data about 208 teams from one of the biggest crowdsourcing platforms, Kaggle.com. We find that social dominance- based faultlines positively affect team performance for teams with low intellectual capital and high feedback seeking tendency; by contrast, these faultlines negatively affect team performance for teams with high intellectual capital and low feedback seeking tendency. Academic and practical implications and future research directions are discussed.

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Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Are Social Dominance-Based Faultlines Harmful in Crowdsourcing Tournaments? / Cao, Fang; Wang, Weiquan; Tan, Chee-wee; Lim, Eric T.K.; Liu, Xinmei.

Academy of Management Proceedings. ed. / Guclu Atinc. Vol. 2018 Academy of Management, 2018.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review