Building user engagement to mhealth apps from a learning perspective : Relationships among functional, emotional and social drivers of user value

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Article number102956
Journal / PublicationJournal of Retailing and Consumer Services
Volume66
Online published8 Feb 2022
Publication statusPublished - May 2022

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Abstract

Smartphone applications for health-oriented purposes, or mHealth apps (MHAs), represent a growing opportunity to improve efficiency and sustainability in both national health systems and individual citizens' self-management of their health condition. However, little is known about how to build user engagement with MHAs to avoid user dropout and encourage their long-term loyalty and advocacy of MHAs to other users. This paper analyzes how to build user engagement from a learning perspective, strengthening the effort to learn about personal healthcare. Specifically, we investigate how the determinants of MHAs' functional value (technology effort, technology performance, and brand trust) drive the user's hedonic (enjoyment) and social (networking, social image) value. Data is obtained from a sample of 400 current users of MHAs. Our findings show that technology performance mainly enhances the user's networking experience, while technology effort contributes mostly to enjoyment and brand trust is critical to the user's social image. The user's hedonic and social experience benefit user engagement, which ultimately fosters user loyalty and advocacy, thus bolstering the relevance of developing user-centric MHAs. Robustness analysis does not reveal gender, age, income level, or type of MHA impact, although user education moderates the strength of some of these relationships.

Research Area(s)

  • Advocacy, Enjoyment, Functional value, Loyalty, mHealth apps, Networking, Social image, User engagement

Citation Format(s)

Building user engagement to mhealth apps from a learning perspective : Relationships among functional, emotional and social drivers of user value. / Santos-Vijande, María Leticia; Gómez-Rico, Mar; Molina-Collado, Arturo; Davison, Robert M.

In: Journal of Retailing and Consumer Services, Vol. 66, 102956, 05.2022.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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