Mobile Initiative and Firm Equity Value
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017) |
| Publisher | Association for Information Systems |
| Publication status | Published - Jul 2017 |
Publication series
| Name | Proceedings of the Pacific Asia Conference on Information Systems, PACIS |
|---|
Conference
| Title | 21st Pacific Asia Conference on Information Systems: Societal Transformation Through IS/IT, PACIS 2017 |
|---|---|
| Place | Malaysia |
| City | Langkawi |
| Period | 16 - 20 July 2017 |
Link(s)
| Document Link | Links
|
|---|---|
| Link to Scopus | https://www.scopus.com/record/display.uri?eid=2-s2.0-85091122245&origin=recordpage |
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(74d60343-6273-4a2e-9429-79b5ab08af78).html |
Abstract
Mobile application market shows an unprecedented prospect. This research examines the impact of mobile app development on firm equity value. We hypothesize that mobile app launch is positively related to firm equity value in the short term, and mobile app performance will be priced into firm equity value in the long term. Our research provides important managerial implications for companies that plan to enter the mobile app market.
Research Area(s)
- Mobile app, Firm equity value, Business strategy, Event study
Citation Format(s)
Mobile Initiative and Firm Equity Value. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.
Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017). Association for Information Systems, 2017. 213 (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).
Proceedings of the 21th Pacific Asia Conference on Information Systems (PACIS 2017). Association for Information Systems, 2017. 213 (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with host publication) › peer-review
