Mobile Initiative and Firm Equity Value

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publication21st Pacific Asia Conference on Information Systems (PACIS 2017)
Subtitle of host publicationSocietal Transformation Through IS/IT
PublisherAssociation for Information Systems
StatePublished - 18 Jul 2017

Conference

Title21th Pacific Asia Conference on Information Systems, PACIS 2017
LocationMeritus Pelangi Beach Resort & Spa
PlaceMalaysia
CityLangkawi
Period16 - 20 July 2017

Abstract

Mobile application market shows an unprecedented prospect. This research
examines the impact of mobile app development on firm equity value. We
hypothesize that mobile app launch is positively related to firm equity value in the
short term, and mobile app performance will be priced into firm equity value in the
long term. Our research provides important managerial implications for companies
that plan to enter the mobile app market.

Research Area(s)

  • Mobile app, Firm equity value, Business strategy, Event study

Citation Format(s)

Mobile Initiative and Firm Equity Value. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.

21st Pacific Asia Conference on Information Systems (PACIS 2017) : Societal Transformation Through IS/IT. Association for Information Systems, 2017.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review