Exploring the Effectiveness of Consumer Creativity in Online Marketing

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review

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Original languageEnglish
Pages (from-to)262 - 276
Journal / PublicationEuropean Journal of Marketing
Volume49
Publication statusPublished - 2015

Citation Format(s)

Exploring the Effectiveness of Consumer Creativity in Online Marketing. / Wu, Jintao; WEN, Na; Dou, Wenyu; Chen, Junsong.

In: European Journal of Marketing, Vol. 49, 2015, p. 262 - 276.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalNot applicablepeer-review