Website location strategies review under hofstede’s cultural dimensions

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationHCI in Business, Government, and Organizations: eCommerce and Innovation
Subtitle of host publication3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings
EditorsFiona Fui-Hoon Nah, Chuan-Hoo Tan
PublisherSpringer Verlag
Pages258-269
Volume9751
ISBN (Print)9783319393957
Publication statusPublished - 2016

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume9751
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Conference

Title3rd International Conference on HCI in Business, Government, and Organizations: eCommerce and Innovation, HCIBGO 2016 and Held as Part of 18th International Conference on Human-Computer Interaction, HCI International 2016
PlaceCanada
CityToronto
Period17 - 22 July 2016

Abstract

With the rapidly development of Internet and e-commerce in recent years, broaden business into multicultural marketplaces is easier and more profitable, and an important step for a firm to exploit its new markets is to launch proper websites to communicate with customers in different areas. Culture is so diversified that the design strategies of website for different countries should be localized according to each culture. As a result, in this study, we will conduct a review based on the pervious scattered website localization design strategies and classify them into different cultural dimensions. Such classification can be a summary of the current studies on website localization, an indication for detecting future studies in this area, as well as a guideline for designing website in different cultures.

Research Area(s)

  • Hofstede’s cultural dimension theory, Website localization

Citation Format(s)

Website location strategies review under hofstede’s cultural dimensions. / Wang, Qian; Peng, Chih-Hung; Sia, Choon Ling; Tong, Yu; Ku, Yi-Cheng.

HCI in Business, Government, and Organizations: eCommerce and Innovation: 3rd International Conference, HCIBGO 2016 and Held as Part of HCI International 2016, Proceedings. ed. / Fiona Fui-Hoon Nah; Chuan-Hoo Tan. Vol. 9751 Springer Verlag, 2016. p. 258-269 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 9751).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review