Visual Cues in Online Corporate Social Responsibility Communication

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

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Author(s)

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationPACIS 2023 Proceedings
Publication statusPublished - 2023

Conference

Title2023 Pacific Asia Conference on Information Systems (PACIS 2023)
LocationShangri-La Hotel & Jiangxi University of Finance and Economics
PlaceChina
CityNanchang
Period8 - 12 July 2023

Abstract

Companies communicate corporate social responsibility (CSR) to stakeholders to build relationships and enhance their image. However, doubts about the reliability of CSR communication undermine public trust and thus hinder the effectiveness of corporate communication. Therefore, researchers and practitioners should seek an approach to address disclosure credibility issues and alleviate related concerns. Drawing on media richness theory, this study attempts to investigate the potential capability of the virtual world in designing a visual cue (ie, video) to enhance individuals' focused attention and perceived source credibility and ultimately increase individuals' perceived trust in the firm. The results of this study will provide insight into the role of new technologies, such as virtual reality, in changing the way CSR messages are communicated, and in doing so, may have a beneficial impact on the sustainable development of society and the environment.

Research Area(s)

  • CSR communication, visual cue, virtual world, trust

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Visual Cues in Online Corporate Social Responsibility Communication. / Wang, Runyu; Siau, Keng; Zhang, Zili.
PACIS 2023 Proceedings. 2023. 148.

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review