From self-entertainment to being appreciated : how does social media transfer talent to business?
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 6113-6146 |
| Journal / Publication | Accounting and Finance |
| Volume | 61 |
| Issue number | 5 |
| Online published | 22 Sep 2021 |
| Publication status | Published - Dec 2021 |
Link(s)
Abstract
This study investigates the influence of social media information disclosure on crowdfunding rates. Using a sample of 1,844 projects from a music crowdfunding platform in China, we find that fundraisers who disclosed their social media accounts contributed to a greater funding rate. Social media account disclosure appears to be more significant for projects created by individuals and accompanied by videos and more images, as well as negative descriptions. Furthermore, the disclosure of social media presence information can improve the funding rate by enabling digital reputations and breaking geographical restrictions. Robust tests and 2SLS estimations support our conclusion.
Research Area(s)
- crowdfunding, digital reputation, information disclosure, social media
Citation Format(s)
From self-entertainment to being appreciated : how does social media transfer talent to business? / Chen, Feng; Ding, Jian; Li, Mochou; Wang, Bingqing.
In: Accounting and Finance, Vol. 61, No. 5, 12.2021, p. 6113-6146.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
