How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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  • X. CUI
  • V. S. LAI
  • Paul Benjamin LOWRY

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Original languageEnglish
Pages (from-to)609-624
Journal / PublicationInformation & Management
Publication statusPublished - 8 Feb 2016