How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 609-624 |
Journal / Publication | Information & Management |
Volume | 53 |
Publication status | Published - 8 Feb 2016 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(727e0ca7-c967-401e-95de-cd3612f7af4c).html |
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Citation Format(s)
How do bidders’ organism reactions mediate auction stimuli and bidder loyalty in online auctions? The case of Taobao in China. / CUI, X.; LAI, V. S.; LOWRY, Paul Benjamin.
In: Information & Management, Vol. 53, 08.02.2016, p. 609-624.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review