Online readership popularity and media-embedded characteristics

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publication15th Americas Conference on Information Systems 2009, AMCIS 2009
Pages6461-6468
Volume10
StatePublished - 2009

Publication series

Name
Volume10

Conference

Title15th Americas Conference on Information Systems 2009 (AMCIS 2009)
PlaceUnited States
CitySan Francisco, CA
Period6 - 9 August 2009

Abstract

Readership popularity has been an important proxy for the success of many online interactive media. Given the exponential growth of new web properties and the hype of competition among them, attaining and retaining popularity is difficult. One possible approach to this problem is to enhance the competitiveness of web presence by using appropriate web design mechanisms. So far, research in this area has been focused on technological issues or usability studies. Few studies have recognized the importance of media-embedded social scripts or environmental cues in influencing online communication. Drawing on social cognition theories, we identified two important media-embedded characteristics: source credibility and content freshness; and tested their impact to readership popularity in online interactive media. The content analysis result from 100 very popular weblog sites strongly supported our hypotheses. Our findings highlight key web design principles, which may serve to guide the practice of millions of online users and practitioners.

Research Area(s)

  • Content freshness, Interactive media, Popularity, Social cognition, Source credibility, Weblogs

Citation Format(s)

Online readership popularity and media-embedded characteristics. / Du, Helen S.; Wagner, Christian.

15th Americas Conference on Information Systems 2009, AMCIS 2009. Vol. 10 2009. p. 6461-6468.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review