Exploring User Motivations to Knowledge Contribution at the Creation Stage of Online Communities

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Author(s)

Detail(s)

Original languageEnglish
Pages3037-3044
Publication statusPublished - Jun 2018

Conference

Title22nd Pacific Asia Conference on Information Systems (PACIS 2018)
LocationYokohama Royal Park Hotel
PlaceJapan
CityYokohama
Period26 - 30 June 2018

Abstract

The motivation of online community users’ contribution behavior has captured the attention of many scholars in various disciplines. But little empirical research has studied user behaviors according to the different stages of an online community. Based on Iriberri et al. (2009)’s life cycle model of online community, our study specifically focuses on the users’ contribution behavior at the creation stage of an online community. Some constructs of previous studies like trust and online-identity are not able to explain users’ behavior in our context, because identity and trust relationship are not established until growth and mature stage. Given the uniqueness of early participants and online community lifecycle, our study integrates three theoretical perspectives (need fulfillment theory, task-technology fit model and self-verification theory) to propose a research model to understand the participation motives. Furthermore, we introduced a moderator of group-level uniqueness to the self- verification theory.

Research Area(s)

  • motivation, user-generated content, online community, creation stage, early users, task-technology fit model, need fulfillment, self-verification theory

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

Exploring User Motivations to Knowledge Contribution at the Creation Stage of Online Communities. / ZHAO Hongying; CAI Xiaofang, ; Wagner, Christian.

2018. 3037-3044 Paper presented at 22nd Pacific Asia Conference on Information Systems (PACIS 2018), Yokohama, Japan.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review