The pressure of being celebrated : An investigation of firm responses toward a celebrity event

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
StatePublished - 1 Aug 2014

Conference

TitleAcademy of Management (AOM)
PlaceUnited States
CityPhiladelphia
Period1 - 5 August 2014

Citation Format(s)

The pressure of being celebrated : An investigation of firm responses toward a celebrity event. / Liu, W.,; Lian, Y.; QIAN, Cuili.

2014. Paper presented at Academy of Management (AOM), Philadelphia, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review