Learning Effects of Virtual Game Worlds : An Empirical Investigation of Immersion, Enjoyment and Performance

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

3 Scopus Citations
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Author(s)

Detail(s)

Original languageEnglish
Title of host publication20th Americas Conference on Information Systems (AMCIS 2014)
Subtitle of host publicationSmart Sustainability: The Information Systems Opportunity
PublisherAssociation for Information Systems
Pages4352-4362
Number of pages11
ISBN (Electronic)978-0-692-25320-5, 9780692253205
ISBN (Print)9781632667533
Publication statusPublished - Aug 2014

Publication series

NameAmericas Conference on Information Systems, AMCIS

Conference

Title20th Americas Conference on Information Systems (AMCIS 2014)
PlaceUnited States
CitySavannah
Period7 - 9 August 2014

Abstract

In recent years, there is an increased interest to apply computer games to facilitate training and learning, with the expectation that simulated environment can improve trainees' performance and enjoyment in the learning activities at a relatively low cost. Such expectation is that better immersive capabilities of the computer game environment would lead to better performance, as well as making the exercise more enjoyable. The aim of this research is to confirm such belief, by defining and testing an integrated model of game immersion, enjoyment and performance. To this end, this study posits that visual aspects (in our case, vividness and visual appeal) embedded within the game design would enhance immersion, and ultimately impact on enjoyment and performance. Eighty subjects participated in an empirical test, for which World of Warcraft (WOW)-Mists of Pandaria was selected as the context. The results indicate that vividness is highly related to immersion, while immersion has significant impact on enjoyment and performance.

Research Area(s)

  • Computer games, Enjoyment, Immersion, Performance

Bibliographic Note

Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

Citation Format(s)

Learning Effects of Virtual Game Worlds : An Empirical Investigation of Immersion, Enjoyment and Performance. / Liu, Lili; Ip, Rachael K. F.; Wagner, Christian; Shum, Anna.

20th Americas Conference on Information Systems (AMCIS 2014): Smart Sustainability: The Information Systems Opportunity. Association for Information Systems, 2014. p. 4352-4362 (Americas Conference on Information Systems, AMCIS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review