Information technology and new product development : Opportunities and pitfalls

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)387-396
Journal / PublicationIndustrial Marketing Management
Issue number5
Publication statusPublished - Sep 2000


Companies are heavily investing in information technology (IT) to enhance their market performance and competitiveness. IT also offers valuable opportunities in new product development for industrial companies. Several companies report that they successfully use IT in their new product development activities. This article explores how IT can be used to facilitate new product development activities and discusses its potential pitfalls. It also provides guidelines for successfully implementing IT in new product development. © 2000 Elsevier Science Inc. All rights reserved.