How Brand Communities Contribute to Brands : The Moderating Role of Perceived Community-Brand Similarities
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Pages | 161-181 |
| Publication status | Published - 21 Aug 2010 |
Conference
| Title | 2010 annual conference of Journal of Marketing Science |
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| Place | China |
| City | Beijing |
| Period | 21 - 22 August 2010 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(6b53738e-c05f-469f-b430-0dc72ed50b17).html |
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Citation Format(s)
How Brand Communities Contribute to Brands : The Moderating Role of Perceived Community-Brand Similarities. / Zhou, Zhimin; SU, Chenting; Zhou, Nan.
2010. 161-181 Paper presented at 2010 annual conference of Journal of Marketing Science, Beijing, China.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review
