Entry Strategies into the P.R.C. for Post Recession Wealth Management Service
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Pages (from-to) | 1 - 11 |
| Journal / Publication | International Journal of Asian Business and Information Management |
| Volume | 1 |
| Issue number | 2 |
| Publication status | Published - 2010 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(685f93f4-09d5-4096-9f05-6e33d8d8a5e2).html |
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Abstract
Trillions of dollars were evaporated worldwide as a result of the financial tsunami that shocked the world in2007 (Soros, 2008). This paper argues that in a time of global recession, banks seeking to expand wealth managementservice in the People’s Republic of China (P.R.C.) need to evaluate their entry strategies thoroughlyto gain a competitive edge. Through applying the theory of planned behavior, a sequential mixed methodsstudy was conducted post recession with the aim to identify wealth management service entry strategies intothe P.R.C. A sample of 227 Taiwanese nationals based in the P.R.C. indicated three managerial implicationsconsisting of the bank entry identity, deployment of expatriates, and brand-image position.
Research Area(s)
- Bank Strategic Management, Global Recession and Financial Tsunami, Market Entry Tactics,
Citation Format(s)
Entry Strategies into the P.R.C. for Post Recession Wealth Management Service. / CHAN, Andrew; CHAN, Carlson.
In: International Journal of Asian Business and Information Management, Vol. 1, No. 2, 2010, p. 1 - 11.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
