營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

View graph of relations

Author(s)

Related Research Unit(s)

Detail(s)

Original languageChinese (Traditional)
Pages1662-1682
Publication statusPublished - 19 Aug 2011

Conference

Title2011 JMS中国营销科学学术年会暨博士生论坛论文集
PlaceChina
City廣州
Period19 - 22 August 2011

Citation Format(s)

營銷渠道中的行為控制如何影響信任關係 —— 基於角色理論和公平理論的實證研究. / 壽志鋼蘇晨汀周南.

2011. 1662-1682 Paper presented at 2011 JMS中国营销科学学术年会暨博士生论坛论文集, 廣州, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review