An Empirical Study of Switching Behavior toward Cloud Storage Services

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Author(s)

  • Woon Kwan TSE
  • Yu Wang
  • Tianning Liao
  • Yunhao LIU
  • Qian Wang

Detail(s)

Original languageEnglish
Title of host publicationPACIS 2019 Proceedings
EditorsDongming Xu, James Jiang, Hee-Woong Kim
PublisherAssociation for Information Systems
Number of pages14
Publication statusPublished - Jul 2019

Publication series

NameProceedings of the Pacific Asia Conference on Information Systems, PACIS

Conference

Title23rd Pacific Asia Conference on Information Systems (PACIS 2019)
LocationShaanxi Guesthouse
PlaceChina
CityXi'an
Period8 - 12 July 2019

Abstract

With the rapid development of cloud storage, it is necessary to determine the mechanism of cloud storage adoption. Based on social exchange theory, technology acceptance model and perceived risk theory, this study attempts to explore the switching factors and to empirically examine the relationship between those and users’ intention to switch to cloud storage services. This study quantitatively analyzes the data to obtain the significance level of each variable and a model of the influence mechanism of cloud storage switching intention is obtained. Our main results suggest that perceived ease of use and perceived usefulness have a significantly positive impact on related benefits. Information loss risk and time risk have a significantly positive impact on related costs while information leakage risk does not influence significantly. Related benefits have a significant positive impact on switching intention while related costs have a significantly negative impact on it.

Research Area(s)

  • Cloud Storage, Switching Behavior, Technology Acceptance Model, Social Exchange Theory, Perceived Risk Theory

Bibliographic Note

Research Unit(s) information for this publication is provided by the author(s) concerned.

Citation Format(s)

An Empirical Study of Switching Behavior toward Cloud Storage Services. / TSE, Woon Kwan; Wang, Yu; Liao, Tianning et al.

PACIS 2019 Proceedings. ed. / Dongming Xu; James Jiang; Hee-Woong Kim. Association for Information Systems, 2019. (Proceedings of the Pacific Asia Conference on Information Systems, PACIS).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review