CULTURAL CHANGE AND BUYER BEHAVIOR IN CHINA
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Handbook of contemporary marketing in China |
| Subtitle of host publication | theories and practices |
| Editors | Charlie C. L. Wang |
| Place of Publication | New York |
| Publisher | Nova Science Publishers, Inc. |
| Pages | 173-184 |
| ISBN (Electronic) | 9781617287268 |
| ISBN (Print) | 9781617616891, 1617616893, 9781616687847, 1616687843, 9781622576432 |
| Publication status | Published - Jan 2011 |
Publication series
| Name | Management science--theory and applications series |
|---|
Link(s)
Abstract
The effect of cultural value changes on consumer buying behavior was examined in China. It is found that with the economic reform and development in the past three decades, changes in Chinese cultural values have impacted Chinese consumer buying behaviors. In fact, the deviation in Chinese cultural values has been sufficient to be treated as a subculture characteristic. Consumers in these subcultural groups (i.e., modernists vs. traditionalists) exhibit very different buying behavior in terms of complaint lodgment, brand/family loyalty, and new product purchase. © 2011 by Nova Science Publishers, Inc. All rights reserved.
Research Area(s)
- Buyer behavior, Chinese culture, Cultural change
Citation Format(s)
CULTURAL CHANGE AND BUYER BEHAVIOR IN CHINA. / Bao, Yeqing; Su, Chenting; Zhou, Kevin Z.
Handbook of contemporary marketing in China: theories and practices. ed. / Charlie C. L. Wang. New York : Nova Science Publishers, Inc., 2011. p. 173-184 (Management science--theory and applications series).Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
