A Cross Cultural Comparison for Media Selection
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 15 - 30 |
| Journal / Publication | Journal of Chinese Marketing |
| Volume | 4 |
| Issue number | 2 |
| Publication status | Published - Oct 2011 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(5d63a8b7-f1af-43e7-92d4-98d010b75510).html |
|---|
Citation Format(s)
A Cross Cultural Comparison for Media Selection. / GUO, Guoqing; CHEUNG, Sau Lan; Leung, Wing-Fai.
In: Journal of Chinese Marketing, Vol. 4, No. 2, 10.2011, p. 15 - 30.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
