Understanding Factors Influencing an SME to Continue Adopting the B2B Marketplace to Maintain its Presence

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Author(s)

  • Jinbi YANG
  • Liqiang HUANG
  • Yani SHI
  • Nan WANG
  • Chuan Hoo TAN

Related Research Unit(s)

Detail(s)

Original languageEnglish
StatePublished - 9 Aug 2012

Conference

Title18th Americas Conference on Information Systems
PlaceUnited States
Period9 - 11 August 2012

Citation Format(s)

Understanding Factors Influencing an SME to Continue Adopting the B2B Marketplace to Maintain its Presence. / YANG, Jinbi; HUANG, Liqiang; SHI, Yani; WANG, Nan; SIA, Choon Ling; TAN, Chuan Hoo.

2012. Paper presented at 18th Americas Conference on Information Systems, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review