Is corporate greening beneficial? Exploring the relationship between perceived corporate environmental behavior and organizational citizenship behavior

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Number of pages13
Journal / PublicationBusiness Strategy and the Environment
Online published9 Sep 2022
Publication statusOnline published - 9 Sep 2022


Based on the social identity theory, this study investigates whether and how employee perceptions of corporate environmental behavior (CEB) influence the realization of an organization's internal value. Using employees' organizational citizenship behavior (OCB) as a direct agent for corporate internal value, the current study constructs a theoretical model of perceived CEB and OCB, with work meaningfulness and person–organization (P-O) value fit serving as mediator and moderator, respectively. After analyzing 235 questionnaire samples, we discovered that the perceived CEB positively influenced OCB via work meaningfulness and that this positive effect was strengthened by a greater P-O value fit. These findings suggest that in the process of motivating employees to implement OCB, firms should address the significance of internal driving roles of work meaningfulness and boundary-spanning roles of P-O value fit in order to enhance corporate internal value and correct managers' misconceptions about the value of CEB.

Research Area(s)

  • organizational citizenship behavior, perceived corporate environmental behavior, person–organization value fit, work meaningfulness

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Full text of this publication does not contain sufficient affiliation information. With consent from the author(s) concerned, the Research Unit(s) information for this record is based on the existing academic department affiliation of the author(s).

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