Dynamic Pricing and Optimal Channel Structure for Digital Products

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Original languageEnglish
Publication statusPublished - 9 Dec 2007

Conference

Title6th Workshop on e-Business (WEB 2007)
PlaceCanada
CityMontreal, Quebec
Period9 December 2007

Abstract

This paper analyzes the market dynamics for a digital product that follows a Bass-type diffusionprocess. We study the strategic interaction between dynamic pricing and product diffusionthrough two prevailing channels: the business-to-consumer online storefront (the B2C channel)and the peer-to-peer offline transaction (the P2P channel). Optimal pricing strategies andchannel structures are identified. We provide several practical implications to address thechannel tradeoff in distributing digital contents.

Citation Format(s)

Dynamic Pricing and Optimal Channel Structure for Digital Products. / CHIANG, Wei-yu; Guo, Zhiling.

2007. Paper presented at 6th Workshop on e-Business (WEB 2007), Montreal, Quebec, Canada.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review