Dynamic Pricing and Optimal Channel Structure for Digital Products
Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
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| Publication status | Published - 9 Dec 2007 |
Conference
| Title | 6th Workshop on e-Business (WEB 2007) |
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| Place | Canada |
| City | Montreal, Quebec |
| Period | 9 December 2007 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(563982f8-3a23-4c93-9698-b3dc0e2bbd6c).html |
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Abstract
This paper analyzes the market dynamics for a digital product that follows a Bass-type diffusionprocess. We study the strategic interaction between dynamic pricing and product diffusionthrough two prevailing channels: the business-to-consumer online storefront (the B2C channel)and the peer-to-peer offline transaction (the P2P channel). Optimal pricing strategies andchannel structures are identified. We provide several practical implications to address thechannel tradeoff in distributing digital contents.
Citation Format(s)
Dynamic Pricing and Optimal Channel Structure for Digital Products. / CHIANG, Wei-yu; Guo, Zhiling.
2007. Paper presented at 6th Workshop on e-Business (WEB 2007), Montreal, Quebec, Canada.Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › Not applicable › peer-review
