Luxury fashion brands online : when language matters. Facebook posts and brand identity
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Discourse, Communication and the Enterprise |
| Subtitle of host publication | Where Business Meets Discourse |
| Editors | Giuliana Elena Garzone, Walter Giordano |
| Place of Publication | Newcastle upon Tyne |
| Publisher | Cambridge Scholars Publishing |
| Chapter | 3 |
| Pages | 49-67 |
| ISBN (Print) | 1-5275-0897-8, 978-1-5275-0897-2 |
| Publication status | Published - 2018 |
| Externally published | Yes |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(55bcc375-f896-4031-8677-d23b72c1bc39).html |
|---|
Citation Format(s)
Luxury fashion brands online : when language matters. Facebook posts and brand identity. / NERVINO, Esterina.
Discourse, Communication and the Enterprise: Where Business Meets Discourse. ed. / Giuliana Elena Garzone; Walter Giordano. Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. p. 49-67.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 12_Chapter in an edited book (Author) › peer-review
