Luxury fashion brands online : when language matters. Facebook posts and brand identity

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationDiscourse, Communication and the Enterprise
Subtitle of host publicationWhere Business Meets Discourse
EditorsGiuliana Elena Garzone, Walter Giordano
Place of PublicationNewcastle upon Tyne
PublisherCambridge Scholars Publishing
Chapter3
Pages49-67
ISBN (Print)1-5275-0897-8, 978-1-5275-0897-2
Publication statusPublished - 2018
Externally publishedYes

Citation Format(s)

Luxury fashion brands online : when language matters. Facebook posts and brand identity. / NERVINO, Esterina.

Discourse, Communication and the Enterprise: Where Business Meets Discourse. ed. / Giuliana Elena Garzone; Walter Giordano. Newcastle upon Tyne : Cambridge Scholars Publishing, 2018. p. 49-67.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)peer-review