Using interactive systems for knowledge sharing : The impact of individual contextual preferences in China

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)145-156
Journal / PublicationInformation and Management
Issue number2
Online published30 Sep 2015
Publication statusPublished - Mar 2016


Based on the communicative ecology framework and theories related to guanxi and communication context in China, we investigate the moderating effects of individual preference for communication context (IPCC) on knowledge sharing via interactive systems (KSIS) behavior. Drawing on survey data from a hotel chain's employees, we explore how guanxi elements drive knowledge sharing (KS) behavior and enhance KS outcomes. Our data demonstrate that IPCC significantly moderates the effect that KSIS has on KS outcomes, but the IPCC has a direct and negative impact on KS outcomes. We explain these seemingly contradictory findings and their implications for research and practice.

Research Area(s)

  • Communication context, Communicative ecology framework (CEF), Guanxi elements, Knowledge sharing outcomes, Knowledge sharing via interactive systems (KSIS)