Mobile Initiative and Firm Equity Value : An Event Study

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publication38th International Conference on Information Systems (ICIS 2017)
Subtitle of host publicationTransforming Society with Digital Innovation
PublisherAssociation for Information Systems
Pages445-456
Volume1
ISBN (Print)9781510853690
Publication statusPublished - 12 Dec 2017

Conference

Title38th International Conference on Information Systems, ICIS 2017
LocationCOEX, Convention and Exhibition Center
PlaceKorea, Republic of
CitySeoul
Period10 - 13 December 2017

Abstract

Mobile application market shows an unprecedented prospect. This research employs the event study methodology to examine the short-term effect of mobile initiative on firm value in the period of 2008 to 2016. Our findings show that overall the stock market reacts negatively to the launch of mobile apps by public firms. In addition, we find that the negative market reaction mainly comes from mobile initiative by late followers in the mobile market and small firms. This research is the first study to empirically test the value relevance of IT investment in the form of mobile app development and provides important managerial implications for companies that plan to enter the mobile app market.

Research Area(s)

  • Business strategy, Event study, Firm equity value, Mobile app

Citation Format(s)

Mobile Initiative and Firm Equity Value : An Event Study. / Yuan, Ziqing; Chen, Hailiang; Sia, Choon Ling.

38th International Conference on Information Systems (ICIS 2017): Transforming Society with Digital Innovation. Vol. 1 Association for Information Systems, 2017. p. 445-456.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review