Optimal Dual Channel Structure for Digital Products

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 38th Annual Meeting of the Decision Sciences Institute
Pages3471-3476
StatePublished - 17 Nov 2007

Conference

Title38th Annual Meeting of the Decision Sciences Institute
PlaceUnited States
CityPhoenix, Arizona
Period17 - 20 November 2007

Abstract

Digital products can be delivered in two distinctive channels: the business-to-consumer (B2C) online storefront and a peer-to-peer (P2P) offline transaction through personal computing devices such as PDAs and portable media players. This paper studies the dual channel pricing and distribution strategies for digital products. Based on a dynamic diffusion model that captures the different channel dynamics, we compare three incentive mechanisms to analyze the integrated channel design challenges.

Research Area(s)

  • Dynamic pricing, dual channel, digital product, diffusion

Citation Format(s)

Optimal Dual Channel Structure for Digital Products. / CHIANG, Wei-yu; Guo, Zhiling.

Proceedings of the 38th Annual Meeting of the Decision Sciences Institute. 2007. p. 3471-3476.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review