Optimal Dual Channel Structure for Digital Products
Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Title of host publication | Proceedings of the 38th Annual Meeting of the Decision Sciences Institute |
| Pages | 3471-3476 |
| Publication status | Published - 17 Nov 2007 |
Conference
| Title | 38th Annual Meeting of the Decision Sciences Institute |
|---|---|
| Place | United States |
| City | Phoenix, Arizona |
| Period | 17 - 20 November 2007 |
Link(s)
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(528dcf8b-c762-480b-b19c-911755035c54).html |
|---|
Abstract
Digital products can be delivered in two distinctive channels: the business-to-consumer (B2C) online storefront and a peer-to-peer (P2P) offline transaction through personal computing devices such as PDAs and portable media players. This paper studies the dual channel pricing and distribution strategies for digital products. Based on a dynamic diffusion model that captures the different channel dynamics, we compare three incentive mechanisms to analyze the integrated channel design challenges.
Research Area(s)
- Dynamic pricing, dual channel, digital product, diffusion
Citation Format(s)
Optimal Dual Channel Structure for Digital Products. / CHIANG, Wei-yu; Guo, Zhiling.
Proceedings of the 38th Annual Meeting of the Decision Sciences Institute. 2007. p. 3471-3476.Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45) › 32_Refereed conference paper (with ISBN/ISSN) › peer-review
