How cross-functional management influences new product development : a socio-technical perspective

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

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Original languageEnglish
Pages (from-to)1095-1107
Journal / PublicationTechnology Analysis and Strategic Management
Issue number9
Publication statusPublished - 20 Oct 2016


This paper develops an integrated theoretical framework of cross-functional management from a socio-technical perspective, focusing on technical support, job rotation and process standardisation. It then explores the effects of these three practices on new product development (NPD) via a global survey of 725 manufacturing companies in 20 countries. The results show that technical support and job rotation are positively related to the speed of NPD, while process standardisation and job rotation are positively associated with the quality of new products. These results contribute to the field of NPD by integrating the technical and social aspects of cross-functional management.

Research Area(s)

  • cross-functional management, job rotation, New product development, process standardisation, technical support