Topic Based Information Diffusion Prediction Model with External Trends

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review

2 Scopus Citations
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Detail(s)

Original languageEnglish
Title of host publicationProceedings - 12th IEEE International Conference on E-Business Engineering, ICEBE 2015
PublisherIEEE
Pages29-36
ISBN (electronic)978-1-4673-8002-7
Publication statusPublished - Oct 2015

Conference

Title12th IEEE International Conference on E-Business Engineering, ICEBE 2015
PlaceChina
CityBeijing
Period23 - 25 October 2015

Abstract

Information diffusion model plays an important role in many real-world applications such as online marketing and e-government campaigns. Existing approaches often predict information diffusion by examining whether events are triggered by external trends or the social network itself. However, existing methods cannot take into account the semantically rich "topics" to estimate the correlations between users and messages describing some events. The main contribution of our work is the development of the Topic based Information Diffusion (TBID) model which can incorporate external trends model and topic based social descriptions to enhance the effectiveness of predicting information diffusion in online social networks. Experiments conducted based on real-world data sets confirm the distinct advantage of the proposed computational method. Our research opens the door to the development of a more effective personalized information recommendation model in online social media.

Research Area(s)

  • external trends, information diffusion, topic model

Citation Format(s)

Topic Based Information Diffusion Prediction Model with External Trends. / Wu, Di; Li, Chunping; Lau, Raymond Y.K.
Proceedings - 12th IEEE International Conference on E-Business Engineering, ICEBE 2015. IEEE, 2015. p. 29-36 7349941.

Research output: Chapters, Conference Papers, Creative and Literary WorksRGC 32 - Refereed conference paper (with host publication)peer-review