Understanding the Success of Pokémon Go : Impact of Immersion on Players’ Continuance Intention

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)Not applicablepeer-review

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationAugmented Cognition
Subtitle of host publicationEnhancing Cognition and Behavior in Complex Human Environments
EditorsD. Schmorrow , C. Fidopiastis
Place of PublicationCham
PublisherSpringer
Pages514-523
Volume10285
ISBN (Electronic)978-3-319-58625-0
ISBN (Print)978-3-319-58624-3
Publication statusPublished - 28 May 2017

Publication series

NameLecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
Volume10285 LNAI
ISSN (Print)0302-9743
ISSN (Electronic)1611-3349

Abstract

Pokémon Go (PG) is one of the most successful mobile games in recent history. The uniqueness of PG appears to be its combination of augmented reality (AR) and location-based gaming. In the game, players use a mobile device’s positioning capability to locate, capture, and battle the in-game creatures (called Pokémon), which are blended into the real environment and visible there through the mobile screen. The game accrued over 550 million installs in its first 80 days since launch, but player interest faded fast. PG had lost at least a third of its daily users by the middle of August 2016. So far, little is known why players continue or discontinue play. Understanding this will be vital to the future success of PG. Extant explanations of player participation in games focus predominantly on the impact of immersion. It appears that PG offers possibilities for creating various immersive experiences, which sustain players’ continuance intention. However, the construct of immersion has yet to be well established and the role of immersion in the AR context remains unclear. To fill these gaps in research, this study seeks to investigate different immersive experiences and their impacts on a player’s continuance intention. The paper reports on the result of a qualitative survey with 92 Pokémon players, and affirms that sensory immersion, spatial immersion, tactical immersion, strategic immersion, narrative immersion, and social immersion are key determinants of players’ continuance intention. Theoretical and practical implications are discussed.

Research Area(s)

  • Continuance intention, Narrative immersion, Pokémon Go, Sensory immersion, Social immersion, Spatial immersion, Strategic immersion, Tactical immersion

Citation Format(s)

Understanding the Success of Pokémon Go : Impact of Immersion on Players’ Continuance Intention. / LIU, Lili; WAGNER, Christian; SUH, Ayoung.

Augmented Cognition: Enhancing Cognition and Behavior in Complex Human Environments. ed. / D. Schmorrow ; C. Fidopiastis . Vol. 10285 Cham : Springer, 2017. p. 514-523 (Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics); Vol. 10285 LNAI).

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)12_Chapter in an edited book (Author)Not applicablepeer-review