An empirical investigation on the impact of crowd participation on the degree of project success : The perspective of crowd capital

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Author(s)

  • Chunxiao YIN
  • Kristijan MIRKOVSKI
  • Libo Ivy Liu
  • Kai H. LIM
  • Frederik VON BRIEL

Related Research Unit(s)

Detail(s)

Original languageEnglish
Title of host publicationProceedings of the 50th Hawaii International Conference on System Sciences
Pages14-23
Publication statusPublished - 4 Jan 2017

Conference

Title50th Hawaii International Conference on System Sciences 2017 (HICSS-50)
LocationHilton Waikoloa Village
PlaceUnited States
CityHawaii
Period4 - 7 January 2017

Abstract

Fundraisers expect to raise as much funds as possible even after they have reached initial threshold of funding goal. This study focuses on the degree of project success defined as the total amount of funds a project can obtain after it is already successful (reached the initial threshold of funding goal). Drawing upon the theory of crowd capital, this study aims to explore the effect of the crowds—represented as crowd participation—on the degree of project success. Three types of crowd participation are identified, namely funds pledge, popularity creation, and on-site communication. We postulate that funds pledge will have an inverse U-shaped relationship with the degree of project success; while the other two factors will positively influence the degree of project success. Our empirical data from a reward-based crowdfunding platform supported our predictions for funds pledge and on-site communication. Future research and implications are discussed.

Citation Format(s)

An empirical investigation on the impact of crowd participation on the degree of project success : The perspective of crowd capital. / YIN, Chunxiao; MIRKOVSKI, Kristijan; Liu, Libo Ivy; LIM, Kai H.; VON BRIEL, Frederik.

Proceedings of the 50th Hawaii International Conference on System Sciences. 2017. p. 14-23.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review