Assessing the Impact of Digital Procurement via Mobile Phone on the Agribusiness of Rural Bangladesh : A Decision-analytic Approach
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
Original language | English |
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Pages (from-to) | 31 - 41 |
Journal / Publication | Agribusiness & Information Management |
Volume | 5 |
Issue number | 1 |
Publication status | Published - 2013 |
Link(s)
Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(4faeaaab-1529-4d56-b033-9163cab69ab1).html |
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Abstract
The research assesses the impact of a digital pro- curement (e-purjee) system for sugarcane growers in Ban- gladesh. The system itself is simple, transmitting purchase orders to local farmers via SMS text notification. It replaces a traditional paper-based system fraught with low reliabil- ity and delivery delays. Applying expected value theory, and using decision tree representations to depict growers’ decision-making complexity in an information-asymmetric environment, we compute outcomes for the strategies and sub-strategies of ICT vs. traditional paper-based order management from the sugarcane growers’ perspective. The study results show that the digital procurement system outperforms the paper-based system by tangibly reducing growers’ economic losses. The digital system also appears to benefit growers non-monetarily, because of reduced uncertainty and a higher level of perceived fairness. Sug- arcane growers appear to value the non-monetary benefits even higher than the economic advantages of the e-purjee system.
Research Area(s)
- Information and communication technology (ICT), decision analysis, decision tree, digital procurement system, mobile phone
Citation Format(s)
Assessing the Impact of Digital Procurement via Mobile Phone on the Agribusiness of Rural Bangladesh : A Decision-analytic Approach. / ALAM, Md. Mahbubul; WAGNER, Christian.
In: Agribusiness & Information Management, Vol. 5, No. 1, 2013, p. 31 - 41.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review