Weblogging : A study of social computing and its impact on organizations

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)21_Publication in refereed journalpeer-review

158 Scopus Citations
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Original languageEnglish
Pages (from-to)242-250
Journal / PublicationDecision Support Systems
Issue number2
Publication statusPublished - May 2008


This article reviews weblogs and their role as a social networking device for young people and its probable evolution to the organizational computing medium. The motivation of young webloggers, based on an analysis of 33 interviews, and the evaluation of the fit between technology features and the needs of these webloggers are reported. Four user types with their unique profiles and technology needs, and a needs-technology fit model, are described. The findings support the conjecture that organizational computing will (or should) take advantage of employees' social computing expertise and acceptance and to further capture the attention of customers. © 2007 Elsevier B.V. All rights reserved.

Research Area(s)

  • Need-technology fit, Social computing, Task-technology-fit, Virtual community, Weblog (blog)