Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies : The Role of Ideal Identity Salience

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Overview

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Author(s)

Xuehua Wang
Zhi Lin YANG
Chenting Su
Nan Zhou
H YANG

Related Research Unit(s)

Department of Marketing

Detail(s)

Original language	English
Publication status	Published - 7 Aug 2009

Conference

Title	2009 Summer Marketing Educators' Conference
Place	United States
Period	7 - 10 August 2009

Link(s)

	Check@CityULib
Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(4c214166-42cd-4ced-ab8f-dacbe574e76a).html

Abstract

http://www.marketingpower.com/Calendar/Pages/2009SummerMarketingEducatorsConference.aspx

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Celebrity Business & Economics

Calendar Business & Economics

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Citation Format(s)

[ RIS ] [ BibTeX ]

Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies : The Role of Ideal Identity Salience. / Wang, Xuehua; YANG, Zhi Lin ; Su, Chenting et al.

2009. Paper presented at 2009 Summer Marketing Educators' Conference, United States.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Wang, X, YANG, ZL , Su, C , Zhou, N & YANG, H 2009, 'Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience', Paper presented at 2009 Summer Marketing Educators' Conference, United States, 7/08/09 - 10/08/09.

Wang, X., YANG, Z. L., Su, C., Zhou, N., & YANG, H. (2009). Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience. Paper presented at 2009 Summer Marketing Educators' Conference, United States.

Wang X, YANG ZL , Su C , Zhou N, YANG H. Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies: The Role of Ideal Identity Salience. 2009. Paper presented at 2009 Summer Marketing Educators' Conference, United States.

Wang, Xuehua ; YANG, Zhi Lin ; Su, Chenting et al. / Foreign versus Local Non-Celebrity Endorser Effect in Emerging Economies : The Role of Ideal Identity Salience. Paper presented at 2009 Summer Marketing Educators' Conference, United States.