Is Symmetrical Communication Ethical and Effective
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 333-352 |
| Journal / Publication | Journal of Business Ethics |
| Volume | 53 |
| Issue number | 4 |
| Publication status | Published - Sep 2004 |
| Externally published | Yes |
Link(s)
Abstract
The purpose of this paper is to explore two questions: (1) Is symmetrical communication in public relations practice inherently ethical (2) Does symmetrical communication contribute to public relations effectiveness and organizational effectiveness Three surveys are undertaken to test seven research hypotheses for the purpose of cross-validating research findings. The results suggest that symmetrical communication is inherently ethical. Moreover, symmetrical communication indeed contributes to several performance measures, which include positive market performance, overall organizational effectiveness, conflict resolution, crisis management, favorable organizational reputation, and positive media exposure, with the last two measures only partially supported.
Research Area(s)
- ethical communication, organizational effectiveness, public relations, public relations effectiveness, symmetrical communication
Citation Format(s)
Is Symmetrical Communication Ethical and Effective. / Huang, Yi-Hui.
In: Journal of Business Ethics, Vol. 53, No. 4, 09.2004, p. 333-352.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
