A Survey of Online E-Banking Retail Initiatives
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 99-102 |
| Journal / Publication | Communications of the ACM |
| Volume | 47 |
| Issue number | 10 |
| Publication status | Published - Oct 2004 |
Link(s)
Abstract
The benefits of incorporating internet technology in the financial institutions to offer online services and its future prospects are discussed. Through e-banking the banks can offer products and services to individual needs and also satisfying consumer needs for mass-customization. The self-service allows customers a greater satisfaction and require fewer resources for banks, resulting in lower transaction and production costs. The showcasing community activities and attractions offering multilingual sites provides public relations and business benefits for banks.
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Citation Format(s)
A Survey of Online E-Banking Retail Initiatives. / Southard, Peter B.; Siau, Keng.
In: Communications of the ACM, Vol. 47, No. 10, 10.2004, p. 99-102.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
