A Qualitative Investigation on Consumer Trust in Mobile Commerce
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
Author(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 283-300 |
| Journal / Publication | International Journal of Electronic Business |
| Volume | 2 |
| Issue number | 3 |
| Online published | 7 Sep 2004 |
| Publication status | Published - 2004 |
| Externally published | Yes |
Link(s)
| DOI | DOI |
|---|---|
| Permanent Link | https://scholars.cityu.edu.hk/en/publications/publication(4822dba8-51e0-4f78-aa1f-8c2da1947e2e).html |
Abstract
Mobile commerce represents a significant development in e-commerce, offering accessibility, ubiquity, mobility, and localisation to users. Despite the potential of mobile commerce, trust is a major obstacle in its adoption and development. Many consumers feel uncomfortable with the idea of conducting commerce over wireless, hand-held devices. The focus of this research is to understand trust in mobile commerce and to identify factors that are important for trust development. The research builds on Siau and Shen's framework which depicts two key factors influencing trust in mobile commerce. This research not only validates and expands on the existing framework, but also provides an expanded conceptual model for future research.
Citation Format(s)
A Qualitative Investigation on Consumer Trust in Mobile Commerce. / Siau, Keng ; Sheng, Hong; Nah, Fiona et al.
In: International Journal of Electronic Business, Vol. 2, No. 3, 2004, p. 283-300.Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 21_Publication in refereed journal › peer-review
