Credibility of electronic word-of-mouth : Informational and normative determinants of on-line consumer recommendations
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
Author(s)
Related Research Unit(s)
Detail(s)
| Original language | English |
|---|---|
| Pages (from-to) | 9-38 |
| Journal / Publication | International Journal of Electronic Commerce |
| Volume | 13 |
| Issue number | 4 |
| Publication status | Published - 1 Jul 2009 |
Link(s)
Abstract
Word-of-mouth (WOM) study is extended to the on-line context (eWOM) by examining the informational and normative determinants of the perceived credibility of on-line consumer recommendations. A survey of users of an on-line consumer discussion forum in China substantiated the effects of the determinants, although post-hoc analyses revealed that prior knowledge and involvement level moderate some of them. Implications for research and practice are discussed. © 2009 M.E. Sharpe, Inc. All rights reserved.
Research Area(s)
- Credibility, EWOM, Informational and normative influence, On-line consumer discussion forum
Citation Format(s)
Credibility of electronic word-of-mouth: Informational and normative determinants of on-line consumer recommendations. / Cheung, Man; Luo, Chuan; Sia, Choon et al.
In: International Journal of Electronic Commerce, Vol. 13, No. 4, 01.07.2009, p. 9-38.
In: International Journal of Electronic Commerce, Vol. 13, No. 4, 01.07.2009, p. 9-38.
Research output: Journal Publications and Reviews › RGC 21 - Publication in refereed journal › peer-review
