The effects of game dynamics on user engagement in gamified systems

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
PublisherIEEE Computer Society
Pages672-681
Volume2015-March
ISBN (Print)9781479973675
Publication statusPublished - 26 Mar 2015

Publication series

Name
Volume2015-March
ISSN (Print)1530-1605

Conference

Title48th Annual Hawaii International Conference on System Sciences, HICSS 2015
PlaceUnited States
CityKauai
Period5 - 8 January 2015

Abstract

The use of game design elements to foster user engagement in non-game contexts, such as marketing, education, training, and healthcare, is rapidly gaining interest. Despite the growing attention given to gamification, little research has been conducted to theorize and empirical assess how and why game design elements influence user engagement. The resulting lack of an empirically validated theoretical foundation has kept the picture unclear of how gamification causes behavioral change in a way that increases user engagement. To help overcome the lack of theoretical support, this study develops a research model that predicts an individual's engagement by drawing on two theories - basic psychological needs theory and mechanic-dynamics-aesthetics theory. Findings from an empirical study with 275 subjects confirm the expectations of this research that game dynamics lead to increased needs satisfaction, which promotes enjoyment and, ultimately, user engagement with the system.

Research Area(s)

  • Basic psychological needs theory, Gamification, Mechanics-dynamics-aesthetic theory, User engagement

Citation Format(s)

The effects of game dynamics on user engagement in gamified systems. / Suh, Ayoung; Wagner, Christian; Liu, Lili.

Proceedings of the Annual Hawaii International Conference on System Sciences. Vol. 2015-March IEEE Computer Society, 2015. p. 672-681 7069736.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review