Marketing Professionals’ Perceptions of Marketing Journals/Publications

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journalNot applicable

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Author(s)

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Detail(s)

Original languageEnglish
Article numberF9B01C036021
Pages (from-to)4317-4327
Journal / PublicationAfrican Journal of Business Management
Volume6
Issue number11
Early online date21 Mar 2012
Publication statusPublished - Mar 2012

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Abstract

This survey of marketing professionals’ readership and ratings of marketing-related journals/publications was conducted to compare their reading behavior and opinions with those from past surveys of marketing academics. Although many professionals do read the academic journals and rate them much like academics, most professionals read more frequently and rate more highly marketing-related news publications than the journals academics tend to esteem. This information should be useful for business schools wishing to encourage marketing faculty to place more emphasis on applied research and is indispensable for journal editors who wish to disseminate knowledge effectively to practitioners.

Research Area(s)

  • Journal ranking, marketing publications, readership, marketing practitioner, marketing academics

Citation Format(s)

Marketing Professionals’ Perceptions of Marketing Journals/Publications. / Jiang, Ling(Alice); Yang, Zhilin; Carlson, David.

In: African Journal of Business Management, Vol. 6, No. 11, F9B01C036021, 03.2012, p. 4317-4327.

Research output: Journal Publications and Reviews (RGC: 21, 22, 62)22_Publication in policy or professional journalNot applicable

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