Factors affecting individual flaming in virtual communities

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review

2 Scopus Citations
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Detail(s)

Original languageEnglish
Title of host publicationProceedings of the Annual Hawaii International Conference on System Sciences
Pages3282-3291
Publication statusPublished - 2013

Publication series

Name
ISSN (Print)1530-1605

Conference

Title46th Annual Hawaii International Conference on System Sciences, HICSS 2013
PlaceUnited States
CityWailea, Maui, HI
Period7 - 10 January 2013

Abstract

This study explores key factors affecting flaming in virtual communities. Drawing on computer-mediated communication, socio-psychological, andorganizational management perspectives, the study develops and tests a research model that predicts an individual's flaming behavior and flaming restraints. Results of hierarchical regression analyses, based on a 300-person survey, show that regulated anonymity (institutional control) does not have any significant influence on the curbing of flaming. In contrast, technological controls (e.g., persistent labeling, deep profiling) and managerial control significantly inhibit individuals' flaming. Social identity increases flaming due to group conformity in the context of deindividuation. Personal traits (impulsive/temper tendencies) are also significant drivers of flaming. Notably, virtual community type (utilitarian vs. hedonic virtual communities) moderates the factors affecting flaming. © 2012 IEEE.

Citation Format(s)

Factors affecting individual flaming in virtual communities. / Suh, Ayoung; Wagner, Christian.

Proceedings of the Annual Hawaii International Conference on System Sciences. 2013. p. 3282-3291 6480239.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)Not applicablepeer-review