A unified model of B2B E-marketplace adoption : Integrating the transactional and relational perspectives

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review

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Detail(s)

Original languageEnglish
Title of host publication2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises, AMIGE 2008 - Proceedings
Pages244-248
Publication statusPublished - 2009

Conference

Title2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises, AMIGE 2008
PlaceChina
CityTianjin
Period28 - 29 September 2008

Abstract

Although B2B electronic marketplaces have been increasingly transforming the way that organizations conduct trading activities, few studies have systematically examined factors that influence organizations' adoption of such innovative business channels. Drawn on the transaction cost theory and the relational exchange theory, this paper proposes a unified model of e-marketplace adoption by integrating transactional factors (i.e., perceived benefits, readiness, network effects, and assert specificity), along with relational factors (i.e., trust in a trading partner, trust in an e-marketplace, and pressure). We conduct a Delphi study and find that the unified model can largely explain organizational buyers' adoption of e-marketplaces. © 2008 IEEE.

Citation Format(s)

A unified model of B2B E-marketplace adoption : Integrating the transactional and relational perspectives. / Li, Yan; Wang, Weiquan; Zhu, Yan; Chen, Jian.

2008 IEEE Symposium on Advanced Management of Information for Globalized Enterprises, AMIGE 2008 - Proceedings. 2009. p. 244-248 4721499.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)peer-review