Sustainability in the Apparel Industry and Founding Firms’ Hybridized Logics

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)

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Author(s)

Detail(s)

Original languageEnglish
Title of host publicationAcademy of Management Proceedings
PublisherAcademy of Management
Volume2017 (No. 1)
ISBN (Electronic)2151-6561
ISBN (Print)0065-0668
Publication statusPublished - Jan 2017
Externally publishedYes

Abstract

This paper explores the development of a new institutional logic for a self-regulatory institution as a result of the hybridization of founding firms’ disparate logics. Deploying an inductive study of sustainability in the apparel industry, I first examine different logics the founding firms bring to a self-regulatory institution, and uncover a process model of logic hybridization. Then, I examine and extend the impact of the hybridized logic of a sustainability-promoting self-regulatory institution by focusing on a practice that allows the logic to be diffused. The findings suggest the dynamic nature of institutional logics as three firms hybridize logics by assimilating both the values and practices associated with disparate logics, create a new set of logics for the self- regulatory institution, and ultimately these new logics acting as a guiding principle for the industry as a whole as they permeate into other firms through a specific practice.

Research Area(s)

  • corporate sustainability, hybridized organizations, institutional logics

Citation Format(s)

Sustainability in the Apparel Industry and Founding Firms’ Hybridized Logics. / Ahn, Yoojung.

Academy of Management Proceedings. Vol. 2017 (No. 1) Academy of Management, 2017.

Research output: Chapters, Conference Papers, Creative and Literary Works (RGC: 12, 32, 41, 45)32_Refereed conference paper (with ISBN/ISSN)