Using the Internet in new product development
Research output: Journal Publications and Reviews (RGC: 21, 22, 62) › 62_Review of books or of software (or similar publications/items) › peer-review
Related Research Unit(s)
|Journal / Publication||Research Technology Management|
|Publication status||Published - Jan 2003|
|Link to Scopus||https://www.scopus.com/record/display.uri?eid=2-s2.0-0037237043&origin=recordpage|
The use of Internet in new product development (NPD) was discussed. The Internet offered a viable platform for electronic idea generation by individuals in different parts of the world. The use of Internet was found to enhance the effectiveness of the NPD process along with the limitations associated with using it at each stage.