Lizzy kinsey and the adult friendfinders : An ethnographic study of internet sex and pornographic self-display in Hong Kong

This paper investigates web users, their sexual behaviours and self-representations as observed on a sex and dating site. The website concerned is a massive social network for sexual self-display and encourages members to find real-life partners for sex - whether this be casual sex affairs between singles, swinging couples or extra-marital affairs between 'aba' (attached but available) individuals and their lovers. The paper analyses the imaging strategies of Chinese and non-Chinese web users in reference to the playful adoption of commonplace notions of sexiness as 'cybertypes'. The aim is to reflect on these online behaviours as changing sexual culture while also debating the use of libidinal online personalities as a cognitive apparatus within sex research. The paper thus explores sexual identity within social networks as auto-ethnography and the dual identities and boundary-crossing agencies of web-based researchers and their subjects. © 2010 Taylor & Francis.