Advertising Persuasion Using Mandarin or Cantonese?

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review

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Detail(s)

Original languageEnglish
Pages68
Publication statusPublished - 10 Aug 2012

Conference

TitleAdvertising Persuasion Using Mandarin or Cantonese?
City中國大連
Period10 - 12 August 2012

Citation Format(s)

Advertising Persuasion Using Mandarin or Cantonese? / LIU, Shixiong; WEN, Xiaoshan; WEI, Lina; SU, Chenting; ZHOU, Nan.

2012. 68 Paper presented at Advertising Persuasion Using Mandarin or Cantonese?, 中國大連, .

Research output: Conference Papers (RGC: 31A, 31B, 32, 33)32_Refereed conference paper (no ISBN/ISSN)Not applicablepeer-review