Advertising Persuasion Using Mandarin or Cantonese?

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

Author(s)

Title	2012 Annual Conference of China Marketing Science
Place	China
City	大連
Period	10 - 12 August 2012

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Permanent Link	https://scholars.cityu.edu.hk/en/publications/publication(40d86b33-8110-4237-a7b8-e50a48dce811).html

[ RIS ] [ BibTeX ]

2012. 68 Paper presented at 2012 Annual Conference of China Marketing Science, 大連, China.

Research output: Conference Papers (RGC: 31A, 31B, 32, 33) › 32_Refereed conference paper (no ISBN/ISSN) › peer-review

LIU, S, WEN, X, WEI, L, SU, C & ZHOU, N 2012, 'Advertising Persuasion Using Mandarin or Cantonese?', Paper presented at 2012 Annual Conference of China Marketing Science, 大連, China, 10/08/12 - 12/08/12 pp. 68.

LIU, S., WEN, X., WEI, L., SU, C., & ZHOU, N. (2012). Advertising Persuasion Using Mandarin or Cantonese?. 68. Paper presented at 2012 Annual Conference of China Marketing Science, 大連, China.

LIU S, WEN X, WEI L, SU C , ZHOU N. Advertising Persuasion Using Mandarin or Cantonese?. 2012. Paper presented at 2012 Annual Conference of China Marketing Science, 大連, China.

LIU, Shixiong ; WEN, Xiaoshan ; WEI, Lina et al. / Advertising Persuasion Using Mandarin or Cantonese?. Paper presented at 2012 Annual Conference of China Marketing Science, 大連, China.